Luke Bastin
Luke Bastin is a fractional in-house Search Engine and LLM Visibility Lead known for his work in entity-first SEO and search visibility systems. He specialises in technical SEO, semantic SEO, and LLM visibility optimisation, helping businesses improve how they are understood and surfaced across search engines and AI-driven platforms. Luke works with multi-location and franchise businesses, as well as SaaS and B2B companies, where he builds scalable SEO systems that drive pipeline growth, increase qualified inbound demand, and improve conversion through website performance. He also advises C-suite and senior decision-makers on search strategy, helping organisations strengthen brand equity through increased visibility in AI-driven search experiences.
Appears in 7 Episodes
Business Branding 2026: Control Your SERP | James Dooley Interviews Panel
James Dooley, Mike Lovatt, Paul Truscott and Luke Bastin discuss why business branding and online reputation management matter in 2026. The conversation explains how a...
Personal Branding 2026: Control Your SERP | James Dooley Interviews Panel
James Dooley, Mike Lovatt, Paul Truscott and Luke Bastin discuss personal branding strategies for 2026 and why reputation matters more in the AI era. The conversation ...
SEO Testing and R&D Split Experiments | James Dooley Interviews Panel
James Dooley, Mike Lovatt, Paul Truscott and Luke Bastin discuss the importance of SEO testing, split testing and research and development in modern search marketing. ...
AI SEO Strategies That Work in 2026 | James Dooley Interviews Panel
James Dooley, Mike Lovatt, Paul Truscott and Luke Baston discuss AI SEO strategies that are working in 2026. The conversation covers GEO, AI visibility, LLM optimisati...
How to Beat Local Franchise Competitors with Smart SEO (James Dooley Chats With Luke Bastin)
In this episode of the James Dooley Podcast, James Dooley sits down with franchise SEO specialist Luke Bastin to break down exactly how multi-location and franchise bu...
Fix WEAK Franchise SEO with These Expert Tips (James Dooley Chats With Luke Bastin)
In this episode of the James Dooley Podcast, James Dooley sits down with Luke Bastin, a franchise SEO specialist known for fixing underperforming multi-location websi...
How to Scale Multi-Location Rankings with Franchise SEO (James Dooley Chats With Luke Bastin)
In this episode, James Dooley is joined by franchise and local SEO specialist Luke Bastin for a deep dive into how multi-location businesses can scale their search vi...
