Fatrank Podcast

 In this episode, James Dooley is joined by franchise and local SEO specialist Luke Bastin for a deep dive into how multi-location businesses can scale their search visibility and generate leads consistently. Luke explains why franchise SEO is more complex than traditional SEO, covering the importance of Google Business Profiles, entity recognition, and properly separating corporate brands from individual location entities. They discuss the pros and cons of subdomains versus subfolders, hybrid domain setups, and how to manage risk when multiple agencies or franchise owners control different locations.