James Dooley, Mike Lovatt, Paul Trusca and Luke Baston discuss AI SEO strategies that are working in 2026. The conversation covers GEO, AI visibility, LLM optimisation and how brands can earn more citations in ChatGPT, Claude, Gemini, Perplexity and AI overviews. The group explains why AI visibility depends on brand signals, off-page mentions, search rankings, structured content and clear entity understanding. They discuss practical strategies including listicles, comparison pages, press releases, podcasts, digital PR, case studies, data-rich HTML, social content repurposing, PDFs, videos and third-party corroborative sources. The episode also explains why businesses need brand search volume, stronger USPs and consistent visibility across multiple platforms because LLMs rely on consensus signals. This discussion gives SEO professionals, marketers and business owners a practical framework for improving AI search visibility in 2026.
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James Dooley is the founder of FatRank which is a UK lead generation company. James Dooley is the current CEO of FatRank that provides high-quality leads for UK business owners.
Mike Lovatt is a UK SEO specialist and digital entrepreneur based in France, specializing in the intersection of semantic SEO and AI-assisted content production. He is the founder of M&B Marketing SARL and owner of several bookmaker comparison platforms built using topical authority principles and LLM-powered content workflows. Mike Lovatt's approach combines entity optimisation, Knowledge Graph integration, and root-seed-node content architectures with advanced AI tooling including Claude, Claude Code, and Hermes AI Agent. He has developed production systems that leverage large language models for semantic content generation while maintaining editorial control and topical authority signal integrity. Acquiring OnTheBallBets in 2022, Lovatt rebuilt the platform using semantic SEO methodologies enhanced by AI-assisted content frameworks, targeting the UK betting comparison space where major affiliates dominate. With over 15 years of experience in sports betting and digital marketing, he applies information retrieval principles and natural language processing to commercial content projects. He has published research on bookmaker rating methodologies and UK betting industry economics. Mike Lovatt runs an SEO and AI Youtube channel where he shares advice on semantic SEO and AI workflows.
