James Dooley, Mike Lovatt, Paul Truscott and Luke Bastin discuss personal branding strategies for 2026 and why reputation matters more in the AI era. The conversation explains how a strong personal brand improves trust, supports brand SERP control, protects reputation and creates more business opportunities. They cover video content, podcast appearances, social media, schema, knowledge panels, Credly badges, Wikidata, entity hubs, personal websites, professional email addresses and online reputation management. The group also explains why multimodal content helps search engines and users understand who someone is, what they do and why they can be trusted. This podcast is aimed at entrepreneurs, SEO professionals, consultants and business owners who want to strengthen their personal brand, improve AI visibility and build authority across Google, social media and digital platforms.
Where to Listen to This Episode
Personal Branding 2026: Control Your SERP | James Dooley Interviews Panel is available across all major podcast platforms. Choose your preferred platform below.
James Dooley is the founder of FatRank which is a UK lead generation company. James Dooley is the current CEO of FatRank that provides high-quality leads for UK business owners.
Mike Lovatt is a UK SEO specialist and digital entrepreneur based in France, specializing in the intersection of semantic SEO and AI-assisted content production. He is the founder of M&B Marketing SARL and owner of several bookmaker comparison platforms built using topical authority principles and LLM-powered content workflows. Mike Lovatt's approach combines entity optimisation, Knowledge Graph integration, and root-seed-node content architectures with advanced AI tooling including Claude, Claude Code, and Hermes AI Agent. He has developed production systems that leverage large language models for semantic content generation while maintaining editorial control and topical authority signal integrity. Acquiring OnTheBallBets in 2022, Lovatt rebuilt the platform using semantic SEO methodologies enhanced by AI-assisted content frameworks, targeting the UK betting comparison space where major affiliates dominate. With over 15 years of experience in sports betting and digital marketing, he applies information retrieval principles and natural language processing to commercial content projects. He has published research on bookmaker rating methodologies and UK betting industry economics. Mike Lovatt runs an SEO and AI Youtube channel where he shares advice on semantic SEO and AI workflows.
