Fatrank Podcast

James Dooley and Kasra Dash discuss digital marketing strategies Derby businesses should prioritise in 2026 because KPI tracking reveals which channels generate profitable enquiries and which waste marketing spend. They analyse brand SEO, AI visibility across ChatGPT, Claude, Gemini, Grok and Perplexity, along with Google Business Profiles, organic SEO, organic social media and paid social advertising. They also cover PPC campaign setup, emerging AI advertising opportunities, community platforms like Reddit and Quora, and lead generation services such as Fat Rank, Promo SEO, Checkatrade, Bark, Rated People and MyBuilder because diversified marketing channels increase enquiries and reduce reliance on a single lead source.