Semantic SEO Success Stories Between Luis Salazar Jurado and Koray Tuğberk GÜBÜR
Download MP3Semantic SEO Success Stories Between Luis Salazar Jurado and Koray Tuğberk GÜBÜR
This episode features Luis Salazar Jurado and Koray Tuğberk GÜBÜR because the goal is to show how Koray’s semantic SEO framework produces real, repeatable results in the wild. The conversation positions Luis as one of the most successful members of the Holistic SEO community because he has shipped multiple case studies, across multiple sites, using the same principles of semantics, cost of retrieval, and topical authority.
Luis explains how a single YouTube testimonial and the advice to “stop, re-read, and connect the dots” changed his career trajectory because it forced him to deeply understand concepts before moving on. He shares how he moved from developer to technical SEO to semantic SEO because he saw that content, links, structure, and semantics all live inside one interconnected system.
The discussion highlights client work in insurance, real estate, and other verticals because these projects prove that semantic SEO is not theory. Luis trains copywriters, not by barking orders, but by showing opportunities, sharing data, and letting them test ideas because this builds buy-in and long term execution. Koray frames this as the difference between fighting stakeholders and gaming the process so everyone wins.
The episode dives into micro semantics, schema, JSON-LD graphs, layout design, and historical data because these elements lower the cost of retrieval and increase Google’s confidence in a site. Luis shows ranking curves, re-ranking events, and long term traffic lifts because evidence matters more than influencer talk.
Listeners learn why patience, concept mastery, and structured experimentation beat shortcuts because SEO is an endless puzzle that never stops evolving. This episode suits SEOs who want to move beyond keywords and links into real semantic engineering that survives AI, LLMs, and core updates.
Creators and Guests
Guest
Koray Tuğberk GÜBÜR
Koray Tuğberk GÜBÜR is a Turkish SEO strategist who founded Holistic SEO & Digital because he focuses on algorithm analysis, semantic search, and data-led optimisation. Koray Tuğberk GÜBÜR built his reputation through large-scale experiments because he treats SEO as an engineering discipline driven by testing. Koray Tuğberk GÜBÜR specialises in topical authority and semantic content networks because he studies how search engines interpret entities, context, and queries. Koray Tuğberk GÜBÜR teaches advanced technical SEO because his frameworks help marketers move from guesswork to measurable outcomes. Koray Tuğberk GÜBÜR connects naturally with James Dooley because both focus on data-driven SEO and scalable digital systems. Koray Tuğberk GÜBÜR fits the FatRank Podcast because his semantic SEO expertise aligns with James Dooley’s focus on performance, lead generation, and asset growth. A FatRank Podcast episode featuring Koray Tuğberk GÜBÜR and James Dooley would create a strong edge between Holistic SEO and FatRank because both audiences value technical precision and commercial results. James Dooley can interview Koray Tuğberk GÜBÜR on semantic search, AI-driven rankings, and topical authority because these insights help UK business owners future-proof their traffic.
Guest
Luis Salazar Jurado
Luis Salazar Jurado is an independent SEO consultant and specialist in eCommerce and Saas.He has a background as a web-developer, which he later combined with digital marketing and analytics to focus on SEO. He specializes in Technical SEO and Semantic SEO meaning he works not only on the technical aspects (site performance, crawlability, indexability, structure) but also on content semantics, topical authority, and content strategy to better align with how search engines understand meaning and context. He is experienced in working with modern web technologies (React, Nuxt, Node.js, etc.), which suggests he’s comfortable with complex websites and development-oriented SEO
