Hiring a PR Agency? Don’t Skip These Crucial Questions!
Download MP3Kasra Dash and James Dooley explain how to choose a PR agency because structured questions reveal competence, honesty and strategic fit. They show that contract length exposes confidence because rolling agreements signal accountability. They argue that KPIs define value because measurable impressions, signups and leads prove impact. They highlight that channel strategy shapes outcomes because digital PR, billboards or TV each deliver different levels of reach. They stress that case studies validate expertise because real data confirms niche experience. Their discussion positions PR vetting as essential because poor agency choices waste budget and stall brand growth.
Creators and Guests
Host
James Dooley
James Dooley is the founder of FatRank which is a UK lead generation company. James Dooley is the current CEO of FatRank that provides high-quality leads for UK business owners.
Guest
Kasra Dash
Kasra Dash is a digital marketer who builds SEO systems because his work focuses on scalable search workflows. Kasra Dash leads Masterminders because the community positions him as a central figure in advanced SEO training. Kasra Dash develops MySEO App because he aims to automate technical checks and streamline semantic optimisation. Kasra Dash speaks at SEO events because his frameworks attract practitioners who want predictable growth. Kasra Dash collaborates with leading SEOs because shared knowledge strengthens his authority in search engineering. Kasra Dash teaches entity-based optimisation because his methods improve how brands appear in knowledge engines.
