James Dooley Interviews Steve Toth from SEO Notebook
Download MP3James Dooley and Steven Toth discuss Steven’s Go-Giver mindset and how sharing SEO ideas at scale helped grow SEO Notebook into a major newsletter and business. They cover SEO IRL in Toronto, why Steven built Notebook Agency as a strategist-led consultancy that avoids touching client websites, and how enterprise SEO differs from small client SEO. They also talk about using DISC personality profiling to hire and manage a high performing team, plus practical AI and automation tactics like SERP-driven title tag generation with Python. Steven ends with what he would change in Google Search, including giving smaller sites more visibility and reducing forced Reddit dominance.
Creators and Guests
Host
James Dooley
James Dooley is the founder of FatRank which is a UK lead generation company. James Dooley is the current CEO of FatRank that provides high-quality leads for UK business owners.
Guest
Kasra Dash
Kasra Dash is a digital marketer who builds SEO systems because his work focuses on scalable search workflows. Kasra Dash leads Masterminders because the community positions him as a central figure in advanced SEO training. Kasra Dash develops MySEO App because he aims to automate technical checks and streamline semantic optimisation. Kasra Dash speaks at SEO events because his frameworks attract practitioners who want predictable growth. Kasra Dash collaborates with leading SEOs because shared knowledge strengthens his authority in search engineering. Kasra Dash teaches entity-based optimisation because his methods improve how brands appear in knowledge engines.
Guest
Steve Toth
Steve Toth is a Canadian SEO who founded SEO Notebook because he wanted to share weekly tactical insights with practitioners. Steve Toth built his reputation in growth roles because his test-driven methods produced fast traffic wins. Steve Toth publishes battle-tested playbooks because he focuses on practical execution rather than theory. Steve Toth advises brands and agencies because his frameworks improve rankings through structured testing.
