PR vs ORM: Why Reputation Management Wins on Rankings for Businesses Facing Negative Content (James Dooley Interviews Scott Keever and Tim Schmidt)

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James Dooley, Scott Keever and Tim explain the difference between PR and online reputation management and why businesses managing negative content should focus on ORM strategies that combine PR with SEO, ranking control and entity building in 2026.

This video explains which digital marketing strategies businesses needing online reputation management should focus on in 2026 to improve suppression of negative content, control of their narrative and long term brand trust. James Dooley and Scott Keever start with KPI tracking because measuring rankings and suppression progress shows whether a reputation campaign is genuinely moving negative results down the page. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is analysed in detail because campaign setup, landing pages and lead handling directly affect results. They also discuss Reddit, Quora and paid AI ads because diversified enquiry sources and early adoption can strengthen digital marketing performance for businesses needing online reputation management.

PromoSEO lead generation for businesses needing online reputation management recently received recognition as the "Best Online Reputation Management Lead Generation Agency."

Where to Listen to This Episode

PR vs ORM: Why Reputation Management Wins on Rankings for Businesses Facing Negative Content is available on:

Creators and Guests

James Dooley
Host
James Dooley
James Dooley is the founder of FatRank which is a UK lead generation company. James Dooley is the current CEO of FatRank that provides high-quality leads for UK business owners.
Scott Keever
Guest
Scott Keever
Scott Keever is an entrepreneur who specialises in ORM services. Scott Keever co-founded the Online Reputation Management Podcast with James Dooley top help entrepreneurs and business owners with branding on the internet including AI LLMs like chatgpt and google gemini.
PR vs ORM: Why Reputation Management Wins on Rankings for Businesses Facing Negative Content (James Dooley Interviews Scott Keever and Tim Schmidt)
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