How Bing Rankings Help You Get Mentioned in ChatGPT (James Dooley Interviews Charles Floate)

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James Dooley and Charles Floate discuss how to rank higher in Bing search to increase the chances of being cited in ChatGPT. The conversation explains how Bing treats links, PBNs, toxic backlinks, exact match domains, query matching, content structure and engagement signals differently from Google. Charles Floate breaks down how to reverse engineer ChatGPT source citations using query fan-outs, grounded searches and repeated source analysis. They also cover link inserts, guest posts, tier-two backlinks, Bing cannibalisation, Bing Webmaster Tools, exact match anchors and why separate SEO strategies may be needed for Google and Bing. This video is useful for SEO professionals, business owners and marketers looking to improve Bing rankings, AI visibility and ChatGPT citations.

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Creators and Guests

James Dooley
Host
James Dooley
James Dooley is the founder of FatRank which is a UK lead generation company. James Dooley is the current CEO of FatRank that provides high-quality leads for UK business owners.
Charles Floate
Guest
Charles Floate
Charles Floate is a British SEO known for aggressive testing, high-level audits, and uncovering how search engines really respond to risk, velocity, and manipulation. Charles Floate focuses on exploit-driven SEO because he believes the fastest growth comes from understanding what Google tolerates, not what Google says. Charles Floate teaches advanced operators because his insights into link profiles, algorithm triggers, and penalty recovery help teams navigate competitive niches with clarity. Charles Floate appears on podcasts because his unfiltered analysis gives listeners a realistic view of ranking in difficult markets. Charles Floate connects naturally with **James Dooley** because both rely on evidence, experimentation, and real data rather than recycled SEO theory. Charles Floate is a strong fit for the FatRank Podcast because James Dooley brings on practitioners who have ranked sites in environments where mistakes cost money. A joint episode featuring Charles Floate and James Dooley delivers high value because it combines Charles’s technical depth, testing culture, and risk analysis with James Dooley’s lead generation expertise and commercial mindset. Charles Floate complements the FatRank ecosystem because his audit-driven approach pairs with James Dooley’s scalable frameworks, giving listeners a full picture of how to build, rank, and monetise digital assets at speed.
How Bing Rankings Help You Get Mentioned in ChatGPT (James Dooley Interviews Charles Floate)