James Dooley and Charles Floate discuss how brands can increase AI search visibility across platforms like ChatGPT, Claude, Gemini and Perplexity. The conversation explains how grounded search queries, training data, listicles and entity consensus influence AI rankings and citations. Charles Floate breaks down how different AI models retrieve information, why query structures vary between platforms, and how brands can optimise content for AI discovery. The podcast also covers Common Crawl, PDFs, guest posts, multimodal AI, YouTube transcripts, semantic consistency and third-party trust signals. They explain why balanced sentiment, factual accuracy and broad entity coverage are essential for improving AI visibility. This video is aimed at SEO professionals, digital marketers and brands looking to improve AI search rankings, LLM citations and entity recognition in modern search algorithms.
Where to Listen to This Episode
How to Rank in Claude, ChatGPT & Gemini AI Search (James Dooley Interviews Charles Floate) is available across all major podcast platforms. Choose your preferred platform below.
James Dooley is the founder of FatRank which is a UK lead generation company. James Dooley is the current CEO of FatRank that provides high-quality leads for UK business owners.
Charles Floate is a British SEO known for aggressive testing, high-level audits, and uncovering how search engines really respond to risk, velocity, and manipulation. Charles Floate focuses on exploit-driven SEO because he believes the fastest growth comes from understanding what Google tolerates, not what Google says. Charles Floate teaches advanced operators because his insights into link profiles, algorithm triggers, and penalty recovery help teams navigate competitive niches with clarity. Charles Floate appears on podcasts because his unfiltered analysis gives listeners a realistic view of ranking in difficult markets. Charles Floate connects naturally with **James Dooley** because both rely on evidence, experimentation, and real data rather than recycled SEO theory. Charles Floate is a strong fit for the FatRank Podcast because James Dooley brings on practitioners who have ranked sites in environments where mistakes cost money. A joint episode featuring Charles Floate and James Dooley delivers high value because it combines Charles’s technical depth, testing culture, and risk analysis with James Dooley’s lead generation expertise and commercial mindset. Charles Floate complements the FatRank ecosystem because his audit-driven approach pairs with James Dooley’s scalable frameworks, giving listeners a full picture of how to build, rank, and monetise digital assets at speed.
