Fatrank Podcast

James Dooley: Best social media profiles or accounts to rank in Google search. Today I am joined with Jesper Nissen, who does a lot of parasite SEO and social media SEO. Jesper, day to day, what are you doing on social media with regards to rankings in Google?

Jesper Nissen: I start each morning posting on up to 15 social media accounts. I spend around two hours every day. Most of the time I just post what comes to mind. If I notice a new parasite SEO opportunity or a platform gaining traction, I will post about that.

Jesper Nissen: If I do not know what to write, I go into my X account. I have the premium version. I go back 12 months, sort posts by popularity, then take the best-performing tweets and reuse them.

Jesper Nissen: I copy the content exactly and post it again as a new tweet. It starts from zero but reaches the same level of engagement. That shows the algorithm recognises strong wording.

James Dooley: So you are not retweeting. You are rewriting and reposting?

Jesper Nissen: Correct. I copy it verbatim and create a new post. That works consistently.

Jesper Nissen: Most of the time I copy and paste the same content across all platforms. I only change things if I want to rank in Google. Time matters, so efficiency matters.

Jesper Nissen: The purpose is brand growth, but local businesses can use the same approach. Google shows the main social profiles you should have. These include Facebook, LinkedIn, YouTube, X, TikTok, Instagram and Pinterest.

Jesper Nissen: Posting to all of them takes time, so I reuse content. People think users will get bored seeing the same content. They do not. It reinforces authority.

James Dooley: What changes when you want to rank posts in Google?

Jesper Nissen: I change the first seven to 12 words. That is critical because those words become the SEO title.

Jesper Nissen: I analyse a lot of URLs through my indexing system. Google looks at the title first. It checks if it is spammy, keyword-stuffed or unclear. It also evaluates named entities.

Jesper Nissen: Named entities are keywords with a Wikipedia page. More entities improve understanding because Google can clearly identify the topic.

Jesper Nissen: If Google likes the title, it reads the content and indexes it. If not, it ignores it.

Jesper Nissen: If you post the same title across 15 platforms, only one or two will rank. Google will not show multiple identical titles. You must vary them.

James Dooley: So if you are trying to rank, you change the opening words on each platform?

Jesper Nissen: Exactly. That is the most common mistake. Even when I know the rule, I sometimes forget it.

Jesper Nissen: Google will never show ten results with identical titles. Never.

Jesper Nissen: This matters more for local SEO. If you are a local plumber, you want multiple positions on page one. That pushes competitors down.

Jesper Nissen: It also increases your chance of being cited in AI overviews. You might get your YouTube video, Facebook post, LinkedIn post and blog all cited together.

James Dooley: Let’s narrow it down. If you could only use three platforms, what are the best for ranking in Google?

Jesper Nissen: Number one is Facebook company pages.

Jesper Nissen: Number two is X.

Jesper Nissen: Number three is LinkedIn, either personal or company pages.

James Dooley: Jesper, it has been a pleasure. For anyone watching, that is how you rank social media profiles in Google search.