Fatrank Podcast

James Dooley: How to rank tweets in Google. Today I am joined with Jesper Nissen. Whether you call it Twitter or whether you call it X, we are trying to get a tweet URL ranking in Google. How do you do it?

Jesper Nissen: It is relatively simple. When it comes to X, you need to have an account, you need to have some followers, and you need to be active. In most cases, you do not actually need to do anything else. Your tweets will get indexed naturally.

Jesper Nissen: What that means is that, especially in cases like mine, I have around 4,500 followers and I am growing my brand there. Most of my tweets show up in Google without any extra work. They can appear after a day or two, and sometimes even within an hour or two. It is very fast.

Jesper Nissen: In my experience, X is one of the most frequently crawled social media platforms, alongside YouTube. YouTube is different, but X gets crawled constantly. What you need to understand is that the first 7 to 12 words in your post will be used as the SEO title. That becomes the keyword you rank for in Google.

Jesper Nissen: So if you start your tweet with something like “how to do SEO for local businesses” or “local SEO for plumbers”, that exact phrase becomes your ranking title. If you want to rank, you need to write exactly what you want to rank for at the start of the tweet.

James Dooley: So it is literally about front-loading the keyword into the tweet?

Jesper Nissen: Exactly. X is different from platforms like Facebook because it also offers paid features. I use one of the higher-tier subscriptions, which allows me to write long-form articles. This is where things get interesting.

Jesper Nissen: The article feature works like a blog. You can set SEO titles, headings, subheadings, add images, and insert links. The links are not dofollow, but they are also not standard redirects like normal tweets. In regular tweets, links go through t.co redirects, but in articles, they behave differently.

Jesper Nissen: Even though the links are nofollow, they still sit on a very high authority domain. That gives them strong influence. When you structure an article properly, with a clear title, a question as a heading, and a direct answer underneath, it can rank very well. I have seen these get picked up in Google AI Overviews within minutes.

James Dooley: That is fast. Do you find that short tweets rank better, or do articles perform better?

Jesper Nissen: It changes. Sometimes short tweets of 10 to 30 words rank well. Other times, longer articles perform better. There is no consistent rule. Google seems to adjust how it treats X content regularly.

Jesper Nissen: Personally, I focus on short-form content because of time efficiency. I write all my posts manually. I spend about two hours every morning writing social content. Writing one long article takes too long compared to writing multiple tweets.

James Dooley: Do engagement signals like likes, retweets, or replies affect rankings?

Jesper Nissen: No. That is one of the most interesting parts. Engagement does not seem to impact ranking. Tweets rank regardless of likes or comments.

Jesper Nissen: I have tested this by creating brand new X accounts with no followers. I post content, send it to my indexer, and it still ranks. Sometimes within minutes. So the authority of the profile does not matter as much as people think.

Jesper Nissen: What I often do is run multiple accounts, post the same content across them, send them to indexing, and one of them will rank. Not all of them, but one will usually stick.

James Dooley: Have you tested adding images, videos, or links?

Jesper Nissen: Yes. It does not impact ranking directly. Adding media does not improve or reduce ranking power.

Jesper Nissen: However, images can rank separately in Google Images. If you optimise the image properly before uploading, using file names and metadata, you can get additional visibility there.

Jesper Nissen: One more thing. Sometimes Google does not use the tweet text as the SEO title. If you want to control that, you can insert a URL into the tweet. Google may then pull the title from that page instead. It is not fully predictable, but it works in some cases.

James Dooley: That is a useful workaround. For anyone looking to rank tweets in Google, we have covered the main strategies. There are also other platforms like Facebook, LinkedIn, and Instagram that can be used for similar visibility.

James Dooley: Jesper Nissen, if someone wants to reach out, where can they find you? And what indexing tool are you using?

Jesper Nissen: I use my own platform called Prime Indexer. It indexes links very quickly, often within two minutes. If you want to reach me, you can find me on X, LinkedIn, Facebook, or through my website.

James Dooley: Perfect. That wraps up how to rank tweets in Google.