Fatrank Podcast

This video explains which digital marketing strategies mortgage brokers should focus on in 2026 to improve lead quality, profitability and long term growth. James Dooley and Kasra Dash start with KPI tracking because clear data on spend, lead volume, lead quality and contact rates helps brokers scale the right campaigns and switch off poor ones. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates. The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports steady lead generation. PPC is analysed in detail because campaign setup, landing pages and lead handling directly affect results. They also discuss Reddit, Quora and paid AI ads because diversified enquiry sources and early adoption can strengthen digital marketing performance for mortgage brokers.