Fatrank Podcast

This video explains the main digital marketing strategies West Midlands businesses should focus on in 2026 to improve ROI and generate stronger leads. James Dooley and Kazra Dash begin with KPI tracking because businesses need clear visibility on spend, lead quality and profitability before scaling any campaign. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates. The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social can increase enquiries over time. PPC is broken down in detail because campaign setup, landing pages and lead handling directly affect performance. They also discuss Reddit, Quora and third-party lead generation because diversified enquiry sources and early adoption of AI ads can build a more reliable digital marketing strategy.