Fatrank Podcast

If you run a business in Aberdeen and want to grow in 2026, which digital marketing strategies actually generate leads and revenue? In this video, James Dooley and Kazra Dash explain how Aberdeen businesses can scale using proven marketing channels. The focus starts with KPIs because tracking spend, leads, contact rates and conversions reveals what drives profit and what wastes budget. When data is clear, marketing becomes predictable and easier to scale. The video covers brand SEO, AI visibility across platforms like ChatGPT and Gemini, Google Business Profile optimisation, organic SEO, backlinks, social media strategies, paid social ads and PPC. It also explores Reddit, Quora, trades platforms and performance-based lead generation services that help Aberdeen businesses diversify enquiries and improve return on investment.