Fatrank Podcast

If you run a business in Wakefield and want to grow in 2026, which digital marketing strategies should you focus on to generate more enquiries and customers? In this video, James Dooley and Kasra Dash explain the digital marketing channels Wakefield businesses should consider to improve visibility and return on investment. Many companies spend money on SEO, PPC or social media without tracking results properly. James and Kasra explain why setting clear KPIs is essential so businesses understand marketing spend, lead generation and conversion rates. The discussion covers brand SEO, AI visibility in platforms like ChatGPT and Gemini, Google Business Profile optimisation, organic SEO, backlinks, social media marketing, paid social advertising and PPC campaigns. They also discuss forums like Reddit and Quora, tradesman platforms and performance based lead generation services that can help Wakefield businesses generate consistent leads online.