Fatrank Podcast

If you run a business in Basildon and want to grow in 2026, which digital marketing strategies should you be focusing on to generate more enquiries and customers? In this video, James Dooley and Kasra Dash break down the key digital marketing channels Basildon businesses should consider to improve visibility and return on investment. Many companies invest in SEO, PPC or social media without tracking results properly. James and Kasra explain why setting clear KPIs is essential so businesses understand how much they spend, how many leads they generate and how many convert into paying customers. The discussion covers brand SEO, AI visibility in platforms like ChatGPT and Gemini, Google Business Profile optimisation, organic SEO, backlinks, social media marketing, paid social advertising and PPC campaigns. They also discuss forums like Reddit and Quora, tradesman platforms and performance based lead generation services that can help Basildon businesses generate consistent leads online.