Fatrank Podcast

James Dooley and Kasra Dash discuss digital marketing strategies for businesses in Oxford that want to grow in 2026 because many companies struggle to see a return on investment from channels like PPC, social media and SEO when performance is not measured properly. They explain that Oxford businesses should track KPIs such as marketing spend, lead volume, contact rates and sales conversions because these metrics reveal which channels actually generate paying customers. The conversation explores brand SEO, AI visibility across ChatGPT, Claude, Gemini, Grok and Perplexity, plus Google Business Profiles, organic SEO, organic social media, paid social ads and PPC. They also discuss Reddit, Quora, tradesman platforms, Fat Rank and Promo SEO because diversified lead sources reduce risk and create more predictable business growth.