Fatrank Podcast

James Dooley and Kasra Dash discuss digital marketing strategies for businesses in Portsmouth that want to grow in 2026 because many companies struggle to identify which marketing channels actually produce real enquiries and paying customers. They explain that business owners should first track clear KPIs for marketing spend, lead generation, contact rates and conversions because these metrics reveal which channels deserve more investment and which should be stopped. The conversation covers brand SEO, AI visibility across ChatGPT, Claude, Gemini, Grok and Perplexity, plus Google Business Profiles, organic SEO, organic social media, paid social ads and PPC. They also discuss Reddit, Quora, tradesman platforms, Fat Rank and Promo SEO because diversified lead sources reduce risk and create more predictable business growth.