Fatrank Podcast

James Dooley and Kasra Dash discuss digital marketing strategies for businesses in Norwich that want to grow in 2026 because clear KPIs help owners measure which channels generate leads, contact rates and paying customers before wasting budget. They explain that many Norwich businesses spend heavily on PPC or other channels without a predictable system, which causes poor lead quality and weak returns. The conversation covers brand SEO, AI visibility across ChatGPT, Claude, Gemini, Grok and Perplexity, plus Google Business Profiles, organic SEO, organic social media, paid social ads and PPC. They also discuss Reddit, Quora, tradesman platforms, Fat Rank and Promo SEO because diversified lead sources improve reputation, reduce risk and create more reliable long term business growth.