Fatrank Podcast

In this episode of the Niche Pursuits Podcast, host Jared Bauman interviews veteran SEO and digital landlord James Dooley about how he transformed a struggling UK construction company into a massive portfolio of rank-and-rent websites. James explains how he first learned SEO to get more inquiries for his playground and sports pitch business, then gradually evolved into owning over 850 money-making sites across 650 niches, with more than 56 million pages ranking on page one in the UK. He breaks down what rank and rent really is, why business owners love “renting” proven, lead-generating sites, and why most people shouldn’t touch this model until they truly know how to rank websites. Throughout the conversation, James shares practical insights on topical authority, links, local SEO, monetisation (display ads, affiliate, lead gen), and why understanding where your clients actually make profit is the real key to building wildly profitable digital real estate.