Fatrank Podcast

James Dooley and Kasra Dash discuss digital marketing strategies for businesses in Liverpool that want to grow in 2026 because tracking KPIs helps owners understand which marketing channels actually generate quality leads and revenue. They explain that many Liverpool businesses waste budget on PPC campaigns because they fail to measure lead quality, contact rates and speed to lead when sales teams respond to enquiries. The conversation covers brand SEO, AI visibility across ChatGPT, Claude, Gemini, Grok and Perplexity, plus Google Business Profiles, organic SEO and content marketing. They also discuss organic social media, paid social ads and PPC advertising, alongside Reddit, Quora and tradesman platforms such as Checkatrade and Bark, because diversified marketing channels and performance based lead generation from Fat Rank and Promo SEO create more predictable enquiries and stronger business growth.