Fatrank Podcast

James Dooley and Kasra Dash discuss digital marketing strategies for businesses in London that want to grow in 2026 because clear KPIs help owners measure lead quality, contact rates and return on investment before scaling spend. They explain that many London businesses waste budget on the wrong channels because they fail to track which platforms produce real enquiries and paying customers. The discussion covers brand SEO, AI visibility across ChatGPT, Claude, Gemini, Grok and Perplexity, plus Google Business Profiles, organic SEO and content marketing. They also examine organic social media, paid social ads and PPC, alongside Reddit, Quora, Checkatrade, Bark, Fat Rank and Promo SEO, because diversified channels create more predictable lead generation and reduce reliance on a single source of growth.