Fatrank Podcast

James Dooley and Kasra Dash discuss digital marketing strategies for businesses in Manchester that want to grow in 2026 because clear KPIs help owners track lead quality, contact rates and return on ad spend across different channels. They explain that many Manchester businesses waste marketing budget because they fail to measure which platforms generate real enquiries and paying customers. The conversation covers brand SEO, AI visibility across ChatGPT, Claude, Gemini, Grok and Perplexity, plus Google Business Profiles, organic SEO and content marketing. They also discuss organic social media, paid social ads and PPC campaigns because each channel can generate leads when tracked properly. They also mention Reddit, Quora, tradesman platforms like Checkatrade and Bark, and lead generation services such as Fat Rank and Promo SEO because diversified marketing channels reduce risk and create predictable business growth.