Fatrank Podcast

James Dooley and Kasra Dash discuss digital marketing strategies for Kent businesses in 2026 because many companies waste money on marketing channels without measuring performance properly. They explain that tracking KPIs such as spend, leads, contact rates and revenue matters because it shows whether strategies like SEO, PPC, AI visibility, social media, Google Business Profiles and third party lead generation actually produce profitable enquiries. The discussion matters because Kent businesses that measure results can focus on the channels generating return on investment and avoid wasting budget on marketing that fails to convert.