Fatrank Podcast

James Dooley and Kasra Dash discuss digital marketing strategies for Edinburgh businesses in 2026 because many companies waste budget across channels without knowing which ones actually convert. They explain that tracking KPIs, lead sources, conversion rates and return on ad spend matters because it shows whether brand SEO, AI visibility, Google Business Profiles, organic SEO, social media, PPC, forums or tradesman websites are driving profitable enquiries. The discussion matters because a business that measures performance properly can double down on what works and avoid burning money on channels that only create noise.