Fatrank Podcast

James Dooley: So, if you are a company based in Cardiff in South Wales and you are looking for different types of marketing strategies that you could be doing for growth in 2026, this video is for you.

James Dooley: There is so much noise out there in the SEO communities and marketing communities about AI SEO or GEO, trying to get your brand mentioned in the LLMs like ChatGPT or Gemini AI answers. Because there is so much noise out there with regards to how you should be trying to generate more leads specifically in the Cardiff area, me and Kasra wanted to do this video and give you a little bit of advice.

James Dooley: Before we get started on the different types of digital marketing strategies for growth to generate a consistent flow of enquiries, Kasra, what advice would you give to a business owner based in Cardiff?

Kasra Dash: I would give this advice to Cardiff based businesses. Go out and spend maybe a day on setting up KPIs. How much money are you spending on each digital marketing strategy? Because myself and James, we are going to be talking about a variety of different marketing channels where you can get more leads from.

Kasra Dash: You want to have these KPIs in place. How much money you have spent. How many leads you have generated. What have been the conversion rates of those leads. Have they been quite high. Have they been quite low. And also, how much money have you actually gotten back. Because every business obviously wants more leads, but you obviously want to be profitable as well.

Kasra Dash: So set up those KPIs, because a lot of businesses in Cardiff do not set up those KPIs and they will go and spend £6,000 on PPC and end up with no leads, or it might not even be profitable. So set those up first and then actually figure out which channels you actually want to advertise on. So James, take it away.

James Dooley: Step number one for me has got to be branding or brand SEO and making certain that you are looking good online and you have got a strong reputation.

James Dooley: I think everything needs to start, the foundations need to start, with a positive kind of brand SERP of who you are and what you do. So a SERP stands for search engine results page. Getting that branding right across the board can then lead on to other things that you can be doing.

James Dooley: It will improve your conversion rate on paid ads or social media. Any leads that you are getting, the conversion rate would be good if at the eleventh hour they are going to decide who they are going to go with. Branding, I think, becomes very, very important.

James Dooley: So I would say that is the first thing that people need to get right for all digital marketing strategies.

James Dooley: My next strategy is going to be AI visibility. I feel like more and more companies are actually looking into this. So what does ChatGPT, Claude, Gemini, Grok and Perplexity say about your brand or about your business? Is it a positive thing or is it a negative thing? Also, trying to figure out what it says about your competitors as well and obviously trying to improve that is really important.

James Dooley: Some people call it AI SEO. Some people call it GEO. Some people call it LLM optimisation. But this is going to be a big thing in 2026 and also in the years to come as well.

Kasra Dash: I think that is a huge strategy that people need to be looking at with regards to artificial intelligence. More and more people are obviously using AI.

Kasra Dash: The next one for me is filling in the form at FatRank or Promo SEO, which do a commission based lead generation service for UK companies looking to grow.

Kasra Dash: I think it is important to be looking at your own digital marketing efforts to generate your own leads, but also if you can use some freelancers and outsource some as well, you have got that diversification of leads.

Kasra Dash: So head on over to FatRank.com, fill in the form and see whether they can help you with a no risk supply of enquiries. Promo SEO also do a very similar performance based lead generation service as well that you might want to fill in the form with there and just double check whether you can go and get a third party lead generation company to top up and start generating you some leads for your business to grow in 2026.

James Dooley: Then next on the list is Google Business Profiles. So Google Map listings. This is like local SEO where you basically just try and get more reviews. You build out your Google Business Profile in your local area.

James Dooley: There are pros and cons to this. I think the biggest pro is that once it is actually ranking, you are going to be consistently generating leads.

James Dooley: However, to get from nowhere, let us say you do not have a Google Maps listing at all, to get it ranking in position number one, the issue you have got with that is there might be, let us say, a 60 or 100 review deficit. To obviously get those reviews, you need leads. So it is one of those things. It is like the chicken and the egg.

James Dooley: I for one just think it is good for personal branding or for branding of your company. So always try and get the Google Maps listing, but you should always know the pros and cons to it as well.

Kasra Dash: For certain, if you are in a local area, you want to try and get those local Maps listings.

Kasra Dash: For me, you need to be omnichannel and omnipresent. I think the next part is SEO in general, so organic SEO. Can you be building up your website to try and get your website ranking better?

Kasra Dash: If you are in a local area, you might want to do your service with the area of where you cover, like plumbing in Manchester, create a page for that, hopefully then share that on the Google Business Profile that you mentioned.

Kasra Dash: Trying to get organic rankings, the amount of search volume that people are out there searching for different services of what you do, or it could be some blog posts that you could be doing as well. There are different strategies on there that you can be doing, but ideally you want good quality content, build up topical authority and try and get some third party backlinks to power up the site to get those organic SEO rankings.

Kasra Dash: I think that is another big part that you need to be doing as part of your digital marketing strategies in 2026.

James Dooley: The next one, which kind of ties back to what you were saying before, Kasra, is obviously organic social media.

James Dooley: Organic social media, I think, is more of a numbers game. So try to create good content that your audience would actually view. I see this time and time again where I look at brands and they have just published maybe four or five posts on their Instagram profile and they have not been active for three years. That is not going to drive you sales.

James Dooley: But if you can do how to content, if you can do guides, maybe you can do before and afters, if you can do content like that, that way people will see you on socials and they will actually click to figure out more about you and fill in the contact form.

James Dooley: The caveat to organic social media, yes, it is free to do. It is not like PPC, for example, but it is very much a numbers game. So you want to be consistently uploading, maybe not every day, but at least three or four times a week.

Kasra Dash: On the subject of social media, paid social ads as well is massive. I am a massive advocate of the dollar a day strategy that people talk about.

Kasra Dash: So if you are going to be taking the time to be posting every day like you mentioned there for organic social media, just spending a few pounds on those posts and boosting it. So getting case studies, any awards that you have won as well for reputation and starting boosting that.

Kasra Dash: You can also be running retargeting ads. So if anyone has clicked through to your website, you can be running retargeting, which is paid social as well.

Kasra Dash: Different places like Meta, so whether that is Facebook and Instagram, you have got Twitter, you have got YouTube, you can be running Pinterest, you can even run places like Reddit as well for paid ads. I think paid social media is still an untapped market for digital marketing strategies.

James Dooley: The next one is probably a love hate relationship, and it is PPC, right. Google AdWords or doing it on Bing, wherever. That is basically the sponsored results. So if you search for a service, it is above local SEO.

James Dooley: Both myself and Kasra, we have spoken to so many business owners that have either spent £10,000, £15,000 or £20,000 on it and they have not had a single result, or they might have had a few leads and they have just not been of quality. Or you have got other guys that have spent hundreds of thousands on it and they are like, it is the best thing that has ever happened to my business.

James Dooley: The reason why people either absolutely love it or absolutely hate it is probably down to how it has been set up. There are so many different nuances to PPC. For example, having a really proactive negative keyword list, making certain that you have a set of banned IPs. For example, your competitors could be clicking on your ads and that is deemed as what is called click fraud.

James Dooley: Making certain that you have got a high converting landing page. Making certain that you KPI your sales team so when a PPC lead comes in, that is one of the first priorities that they actually take when it comes to contacting the lead.

James Dooley: There are all of these different nuances and if you are not on the ball with PPC, it is probably not going to work for your business. However, if you have got a really good, well refined sales team, you have got a really good landing page, you have got a well kept, up to date negative keyword list, you are using click fraud software, at that point it will actually probably perform well for you.

James Dooley: But again, just know the pros and cons to PPC.

Kasra Dash: For sure. There are certainly pros and cons. There are benefits of using it to get instant leads, but like you said, the amount of people that we speak to that have burnt a lot of budget and not had the enquiries and stuff that has come through as part of the digital marketing is pretty scary.

Kasra Dash: While we are on the subject of paid, obviously we spoke about paid social ads and now you have spoken there about PPC with Google or Bing, I am going to throw in the mix paid ads on AI platforms.

Kasra Dash: It is not fully rolled out as we are doing this video, but I know that ChatGPT are looking to try and roll out ChatGPT ads. Claude, Perplexity and other kinds of LLMs might start rolling it out in 2026.

Kasra Dash: I think if you are one of the early adopters and innovators to get on there, you could be getting cheap leads or cheap contact form submissions. So it is something to look out for, doing paid AI listings and ads. I think that could be something to look out for in 2026.

James Dooley: Next on the list, and this is kind of a little bit out of control, you do obviously have forums that you can get your brand mentioned in, like for example Reddit and Quora.

James Dooley: That very much comes down to where are your customers that you have been dealing with previously. Are they actually raving and shouting about you. If they are, then that is a very good resource of getting other people recommending you.

James Dooley: So if you can get that, again, it is a little bit out of your control, but asking for reviews, asking for them to recommend you to friends and to people, that can obviously generate you a decent amount of leads and enquiries as well.

Kasra Dash: For sure. The add on benefits to places like Reddit is that it is getting cited so much now in the AI overviews. So when you spoke there early on about AI visibility, if you can try to get a positive lot of people talking about the products and services of what you do and some reviews on there, it is indirectly then going to help you, or directly actually is going to help you, with AI visibility.

Kasra Dash: Then the last one for me is tradesman websites. So like Checkatrade, Bark, or teaming up with a third party lead generation company.

Kasra Dash: Something I would say with all of these practices, based on what I touched on earlier about making certain that you understand your KPIs and your ROAS, return on ad spend, I think it is very important for business owners that are doing any sort of digital marketing to be tracking how much time and effort is being put into, let us say, running organic social media or running paid ads.

Kasra Dash: Everything should have KPIs put in place. This is exactly the same then with tradesman websites like Checkatrade, Bark, Rated People and MyBuilder. These could all be amazing platforms to generate leads that could get you a positive return on investment. If they do, you should continue to be using those platforms.

Kasra Dash: There are certain lead generation companies out there as well that could generate you quite a lot of leads. They could be using organic SEO or PPC or social media ads to generate you those leads, but if they are getting you a positive return on investment, again, I am all for it as part of your digital marketing strategies.

Kasra Dash: But I just want to repeat one more time with regards to Fat Rank and Promo SEO. They do lead generation and they guarantee a return on investment. It is a commission based lead generation service or performance based lead generation service.

Kasra Dash: So make sure you head on over there, fill in the form. That could just be one part of generating leads of many. You should be trying to generate your own. You should never have a single point of failure and you should be trying to get that diversification.

Kasra Dash: But make sure you head on over to Promo SEO or Fat Rank lead generation service as part of your digital marketing efforts in 2026.

James Dooley: Thank you very much, Kasra.