Fatrank Podcast

James Dooley and Kasra Dash discuss the digital marketing strategies Cambridge businesses should focus on to generate consistent enquiries and online growth. They explain that companies must track KPIs and return on investment because measuring spend, leads and profit helps businesses identify which marketing channels actually work. The conversation covers brand SEO, AI visibility, Google Business Profiles, organic SEO, social media, PPC advertising and third party lead generation services. These strategies matter because businesses that diversify marketing channels and monitor performance can increase lead flow and reduce reliance on a single source of enquiries.