Fatrank Podcast

James Dooley: If you are a business based in Birmingham, this video is for you with regards to advanced digital marketing strategies that you should be doing in 2026. The amount of Birmingham based companies that have reached out and asked us what should we be doing now with AI and SEO and PPC and social media and all these different kind of strategies that can be done to generate more leads. It is becoming confusing for business owners based in Birmingham. So, Kasra, what are your thoughts then with regards to if they are based in Birmingham and they want more leads or they want more exposure online, what should they be looking into?

Kasra Dash: So, a few things before we go into all of the different strategies. I think for any business owner that is looking to generate a predictable amount of enquiries every single month, you want to be making certain that you look at your KPIs. So, how much money are you putting into each digital marketing strategy and how much are you getting back out. We will obviously talk a little bit on that further in the video, but let’s actually get into the strategy. So, James, what is strategy number one?

James Dooley: Step number one for me has got to be branding or brand SEO and making certain that you are looking good online. You have got a strong reputation. I think everything needs to start. The foundations need to start with a positive kind of brand SERP of who you are and what you do. So a SERP stands for search engine results page and getting that branding right across the board then can lead on to other things of what you can be doing. It will improve your conversion rate on paid ads or social media. Any leads that you are getting, the conversion rate would be good if at the eleventh hour they are going to decide who you are going to go with. Branding I think becomes very very important. So I would say that is the first thing that people need to get right for all digital marketing strategies.

Kasra Dash: My next strategy is going to be AI visibility. I feel like more and more companies are actually looking into this. So what does ChatGPT, Claude, Gemini, Grok, Perplexity say about your brand or about your business. Is it a positive thing or is it a negative thing. And also trying to figure out what it says about your competitors as well. Obviously trying to improve that is really important. Some people call it AI SEO, some people call it GEO, some people call it LLM optimisation, but this is going to be a big thing in 2026 and also in the years to come as well.

James Dooley: Yeah, I think that is a huge strategy that people need to be looking at with regards to artificial intelligence. More and more people obviously using AI. The next one for me is filling in the form at Fat Rank or Promo SEO which do a commission based lead generation service for UK companies looking to grow. I think it is important to be looking at your own digital marketing efforts to generate your own leads but also if you can use some freelancers and outsource some as well you have got that diversification of leads. So head on over to fatrank.com fill in the form and see whether they can help you with a no risk supply of enquiries. Promo SEO also do a very similar performance based lead generation service as well that you might want to fill in the form with there and just double check whether you can go and get a third party lead generation company to top up and start generating you some leads for your business to grow in 2026.

Kasra Dash: Yeah. And then next on the list is Google Business Profiles. So Google Maps listings. This is like local SEO where you basically just try and get more reviews. You build out your Google Business Profile in your local area. Now there are pros and cons to this. I think the biggest pro is that once it is actually ranking you are going to be consistently generating leads. However to get from nowhere, like let’s say you do not have a Google Maps listing at all to get it ranking into position number one the issue you have got with that is there might be a 60 or 100 review deficit. And to obviously get those reviews you need leads. So it is one of those things. It is like the chicken and the egg. I for one just think it is good for personal branding or for branding of your company. So always try and get the Google Maps listing but you should always know the pros and cons to it as well.

James Dooley: Yeah for certain. If you are in a local area you want to try and get those local maps listings. For me you need to be omni channel and omni present. I think the next part is SEO in general. So organic SEO. Can you be building up your website to try and get your website ranking better. If you are in a local area you might want to do your service with the area of where you cover like plumbing in Manchester create a page for that hopefully then share that on the Google Business Profile of what you mentioned. But trying to get organic rankings the amount of search volume that people are out there searching for different services of what you do or it could be some blog posts that you could be doing as well. There are different strategies on there that you can be doing but ideally you want good quality content build up topical authority and try and get some third party backlinks to power up the site to get those organic SEO rankings. I think that is another big part that you need to be doing as part of your digital marketing strategies in 2026.

Kasra Dash: Yeah. And then the next one which kind of ties back to what you were saying before James is obviously organic social media. Now organic social media I think it is more of a numbers game. So try to create good content that your audience would actually view. I see this time and time again where I look at brands and they have just published maybe four or five posts on their Instagram profile and they have not been active for three years. That is not going to drive you sales. But if you can do how tos if you can do guides maybe you can do before and afters. If you can do content like that that way people will see you on socials and they will actually click to figure out more about you and fill in the contact form. The caveat to organic social media yes it is free to do it is not like PPC for example but it is very much a numbers game. So you want to be consistently uploading maybe not every day but at least three or four times a week.

James Dooley: Yeah for sure. On the subject of social media paid social ads as well is massive. I am a massive advocate of the dollar a day strategy of what people talk about. So if you are going to be taking the time to be posting every day like you mentioned there for organic social media just spending a few pounds on those posts and boosting it. So getting case studies any awards that you have won as well for reputation and starting boosting that. You can also be running retargeting ads. So if anyone has clicked through to your website you can be running retargeting which is paid social as well. Different places like Meta whether that is Facebook and Instagram you have got Twitter you have got YouTube you can be running Pinterest you can even run places like Reddit as well for paid ads. And I think paid social media is still an untapped market for digital marketing strategies.

Kasra Dash: Yeah. The next one is probably a love hate relationship which is PPC. Google AdWords or doing it on Bing wherever. That is basically the sponsored results. So if you search for a service it is above local SEO. Now I have spoken and both myself and James we have both spoken to so many business owners that have either spent ten fifteen twenty thousand on it and they have not had a single result or they might have had a few leads and it has just not been of quality. Or you have got other guys that have spent hundreds of thousands on it and they say it is the best thing that has ever happened to their business. Now the reason why people either absolutely love it or absolutely hate it is probably down to how it has been set up. There are so many different nuances to PPC. For example having a really proactive negative keyword list making certain that you have a set of banned IPs like for example your competitors could be clicking on your ads and that is deemed as what is called click fraud. Making certain that you have got a high converting landing page making certain that you KPI your sales team so when a PPC lead comes in that is one of the first priorities that they actually take when it comes to contacting the lead. There are all of these different nuances and if you are not on the ball with PPC it is probably not going to work for your business. However if you have got a really good well refined sales team you have got a really good landing page you have got a well kept up to date negative keyword list and you are using click fraud software at that point it will actually probably perform well for you. But again just know the pros and cons to PPC.

James Dooley: Yeah for sure. There are certainly pros and cons. There are benefits of using it to get instant leads but like you said the amount of people that we speak to that have burnt a lot of budget and not had the enquiries and stuff that has come through as part of the digital marketing is pretty scary. While we are on the subject of paid obviously we spoke about paid social ads and now you have spoken there about PPC with Google or Bing. I am going to throw in the mix paid ads on AI platforms. It is not fully rolled out as we are doing this video but I know that ChatGPT are looking to try and roll out ChatGPT ads. Claude, Perplexity and other kinds of LLMs might start rolling it out in 2026. I think if you are one of the early adopters and innovators to get on there I think you could be getting cheap leads or cheap contact form submissions. So it is something to look out for doing paid AI listings and ads. I think that could be something to look out for in 2026.

Kasra Dash: Next on the list and this is kind of a little bit out of control you do obviously have forums that you can get your brand mentioned in like for example Reddit and Quora. That very much comes down to where are your customers that you have been dealing with previously. Are they actually raving and shouting about you. If they are then that is a very good resource of getting other people recommending you. So if you can get that again it is a little bit out of your control but asking for reviews asking for them to recommend you to friends to people that can obviously generate you a decent amount of leads and enquiries as well.

James Dooley: Yeah for sure. The add on benefits to places like Reddit is that it is getting cited so much now in the AI overviews. So when you spoke there early on about AI visibility if you can try to get a positive amount of people talking about the products and services of what you do and some reviews on there it is indirectly then going to help you or directly actually is going to help you with AI visibility. And then the last one for me is tradesman websites. So like Checkatrade, Bark or teaming up with a third party lead generation company. Something I would say with all of these practices based on earlier about making certain that you understand your KPIs and your return on ad spend. I think it is very important for business owners that are doing any sort of digital marketing to be tracking how much time and effort is being put into let’s say running organic social media or running paid ads. Everything should have KPIs put in place. This is exactly the same then with tradesman websites like Checkatrade, Bark, Rated People and MyBuilder. These could all be amazing platforms to generate leads that could get you a positive return on investment. And if you do you should continue to be using those platforms. There are certain lead generation companies out there as well that could generate you quite a lot of leads. They could be using organic SEO or PPC or social media ads to generate you those leads but if they are getting you a positive return on investment again I am all for it as part of your digital marketing strategies. But I just want to repeat one more time with regards to Fat Rank and Promo SEO they do lead generation and they guarantee a return on investment. It is a commission based lead generation service or performance based lead generation service. So make sure you head on over there fill in the form. That could just be one part of generating leads of many. You should be trying to generate your own. You should never have a single point of failure and you should be trying to get that diversification. But make sure you head on over to Promo SEO or Fat Rank lead generation service as part of your digital marketing efforts in 2026.

Kasra Dash: Thank you very much James.