Fatrank Podcast

James Dooley and Kasra Dash discuss the most effective digital marketing strategies for businesses based in Brighton that want to generate more enquiries and customers online. They explain that companies must prioritise brand reputation, organic SEO, Google Business Profiles, AI visibility and social media because strong online presence improves trust and conversion rates. The conversation also explores paid advertising such as PPC, paid social and emerging AI platform ads, alongside third party lead generation services and tradesman directories. These strategies matter because businesses that diversify their lead sources and track KPIs can reduce marketing risk and consistently increase enquiries in competitive local markets.