Fatrank Podcast

James Dooley speaks with James Norquay about why he created the Sydney SEO Conference and how running an industry event can transform brand visibility within the SEO market. James explains that the conference started because Australia lacked high quality SEO events, so the goal was to bring leading international speakers such as Matt Diggity, Kevin Indig, Aleyda Solis and Kyle Roof to the region while also supporting the local SEO community. The discussion explores the real benefits of hosting conferences, including building authority, attracting new clients, forming agency partnerships and recruiting talent. They also discuss the challenges of organising events, including high costs, logistics, speaker cancellations and industry criticism. The conversation shows how SEO conferences, masterminds and networking events help agencies grow influence and create long term opportunities in the global search marketing industry.