Fatrank Podcast

James Dooley:
AI search visibility in the SEO community. Everybody is talking about how do you get more visibility in the LLMs. This could be chat GPT. It could be Claude. It could be perplexity. It could be Gemini AI overviews. I've managed to get Daward Khn. I've had him previously on the podcast with regards to Reddit marketing and Reddit SEO. Now, anyone that's not doing Reddit needs to jump on it now quickly because it's one of the most cited sources for the LLMs. However, Daward Khan is always two steps ahead of the game. He's an innovator in the industry and he understands the importance of being omni channel and omniresent and doing holistic marketing. So, Doward, I don't want to sing your praises anymore. I want to jump straight into it. And I want to jump straight in and say, can you explain to a few people what is coming soon with regards to your SAS products, with regards to not just Reddit SEO and Reddit marketing because a lot of people know you for the for that SAS tool, but how for AI search visibility now, how you're going to take your SASM to a new level.

Daward Khn:
Yeah. Uh, thank you for thank you for having me on the podcast. So right now crowd reply is is mainly focused on Reddit marketing and you can basically just use our platform to to generate traffic leads from Reddit. You can do brand reputation. You can um you can the other thing we have is you can rank on these LLMs like chat GBT perplexity um claude and basically the thing is that Reddit is one of the most cited platforms. So let's say we search for anything on chat GPT. What it does is it it has its own knowledge base, right? But then it also uses the internet uh sources. So it it might uh pull up some information from Wikipedia. It might pull up, you know, um some information from YouTube video uh from from a Reddit thread. Based on all these different sources, it will it will then uh provide an answer for whatever you typed in. and and that's basically uh what you can also use this for crowd reply but right now it's it's just uh very Reddit ccentric so so we're we're we'll be very soon in the next couple of months we'll be adding um the LLM visibility and tracking component inside of platform so then it would just be super easy to to rank on on these LLMs

James Dooley:
with regards to AI search visibility then right anyone who wants to know more about Reddit, check out the link in the description. There's a whole episode for over 30 minutes with me and Dawud talking about Reddit SEO and Reddit marketing. But away from Reddit and looking at the AI search visibility, what other platforms are you going to try to integrate into crowd reply on top of Reddit that might be able to get cited by the LLMs?

Daward Khn:
So the most demand that we have had besides Reddit is is Kora. Kora is uh on if on this the second most cited uh platform by these LLMs. Then we have Facebook. Facebook is actually uh climbing up um a lot a lot higher you know in these u past couple of months and and we're we're we're seeing it go even more um in the coming time. And then we we're seeing YouTube. But for now, we're just we'll just focus on on Reddit, Kora, Facebook. Down the down the line, maybe, you know, we'll add Wikipedia mentions, we can have YouTube mentions, we can just cover as many social platforms as we can. And because the thing is there's a lot that goes into LLM ranking, but a very key factor and component is just getting cited on as many sources as you can that are being uh taken up by by these LLMs because the more everyone's talking about you, the better reference it gives to these platforms on you know let's say this brand is getting talked about a lot across all these different channels. So let's just rank this up for you know a specific keyword or or prompt.

James Dooley:
Yeah, for sure. I mean anyone who is doing any sort of searches um majority of searches nowadays it starts to pop up with forums and discussions it always seems to be it's the three that you've mentioned Facebook Kora and Reddit that seems to get cited. Um, have you got any sort of I think you were showing a bit of a presentation or you wanted to share your screen to show something with regards to ranking in the LLMs, getting cited in the LLMs. I don't know if you want to kind of pull the screen up um just to explain it a little bit more. Maybe we could show one or two examples like roofers in Manchester or roof is in Liverpool and it'll show the um forums and discussions and you'll probably see that it's especially I think roof is in I think it was roof repair in Manchester or roof is in Manchester and it'll show um Reddit I think Quora might not have been there but Corora sometimes in and I think it shows like a Facebook thread and stuff like that and obviously if your tools now are able to get mentions in all those places branded mentions is unbelievable. It's a big part now of SEO is having that brand um out there. So, I don't know if you can expand on that a little bit more.

Daward Khn:
Yeah, definitely. So, can you see my screen?

James Dooley:
Yeah. Yeah. Yeah.

Daward Khn:
Yeah. Let's just uh jump right into it. I'll explain on on you know from the basics on how it works. So, let's say we we do a simple search on what's a good roofing company in Manchester. So, we just click submit. Now what happens is that for those who don't know uh what chat guty is basically doing is you see these websites that are you know visible here what it does is it checks for for these websites these are the sources or citations that we call them and then what it does it it sees which of these companies are being mentioned are getting mentioned on across these different websites. So let's say you have all these websites you see they're all citations right all these different um you know you have this brand these brands so what it does is it then sees okay brand number one which is at the top Manchester roofs limited so let's say this one is is mentioned across all these let's say these are all 20 let's say it's mentioned in at least 10 of these websites right so then it just presents uh for Chat GBT uh that this one is highly recommended across these different um websites and then it just mentions it at the top and then you have um they're actually getting mentioned twice the same brand. It's it's actually uh super interesting. But then on the second position you have this roofing company right now. Again the thing is simple. Out of let's say these 20 all all these different citations it sees that it is getting mentioned in in seven places right it's in the sex. So then what it does it it will put you up in in the uh second spot or third spot in this uh situation. So this is in general how how it works. the more um citations you cover, the more your brand is mentioned on all the on all these different sources, the better your ranking is going to be on these LLMs. Now, the thing is in here, um these citations can have Reddit, Kora, Facebook, and these other platforms. For this specific one, we don't see that much for chat GPT. So, this is another thing that we've seen. um Reddit maybe can be uh getting cited a lot more in in perplexity than let's say chat GPT um but the idea is the same that uh for for Google overviews if we search this up we see AI overview um coming up so this is also AI generated content and then based on this you see now they have a different uh ranking uh of the companies right it's it's completely different almost from from what chat GBT has given us right. So in this case again what Google is now doing is it has its own set of sources. So Chad GBT is maybe for whatever reason citing from these sources but then Google is is citing their answer from these different ones. Right? So this is just how it's it's getting its information. So it's not it doesn't have its own brain. Right? It's just citing from these different websites that are talking about these different companies. So the way it works is the more you engage on these sources, the more you engage on uh s social platforms like Facebook, Reddit, um it just in general increases your visibility on these platforms.

James Dooley:
Yes. One there there you've got the discussions and forums and it's got Facebook and it's got Reddit. So that that's on page one. So that could be then being pulled through when they go and do especially when they start doing like query fan out terms. So you go and do a search like who is the best roofing company in Manchester with the cheapest prices and fast call outs or something like that. And what it ends up doing is ends up doing lots of query fan out terms which then might return Reddit on several occasions or Facebook on Reddit on several occasions. And then what it then starts to do is then it's citing those sources like you said almost like the up votes. The more up votes you have the better your comment would show in Reddit. The more citations that you show the higher then that would show up in the rankings within the LLMs whether that is Claude Perplexity Chat GBT or Gemini.

Daward Khn:
Exactly. Exactly. It's it's it's almost the same thing because um in general it's it obviously has a lot of other facets to it but the main one is just covering these sources and I always uh I say that it's uh if you look at it it's just good old uh adding backlink on these uh websites. It's I mean if you look at it so so that's the exact same premise. You just have to maybe for these different websites I would just say reach out to them and you know maybe do um a link exchange or even not a link exchange just getting your brand mentioned on uh on maybe it's an article or something just you know just reach out and maybe out of 20 or 30 sources maybe you know five of them or six of them are are happy to um site you on their website and you can even just just pay them up uh because the the benefits of that in the long run are going to be massive.

James Dooley:
Yeah, for sure. Like you said, you then end up getting cited in the LLMs, which is huge. I think what a lot of people aren't realizing, and this has been the case for a few years now, there's so many people out there still buying back links. Now, I'm not saying that back bat links are obsolete and page rank and link juice is obsolete because it's still important. But what they're not realizing is when you get the difference between a good link building agency and a great link building agency is a great link building agency will understand semantic SEO and will understand that actually it's the corroboration or the consensus building on these third-party sources that say why you are the best and why you are good and done in semantic triples and done in a format that the knowledge graph can understand that information and pass that information for you then to be cited in the LLMs in all different LLMs. Both Bing and also Google search are doing exactly the same thing when they're trying to pass information. And if you can present those guest posts or get yourself, like you said, reach out to some of these existing listicles and get your brand added into that existing listicle, what some people call a link in version or a niche edit. If you can go and get those brands being added in, they're already being cited. So, they're some of the best links that you can get. But for me, I'm not really too bothered about whether it's a no follow or a do follow. I'm more bothered about the semantic triple explaining who I am, what I do, and why I'm the best. And then that being cited then becomes part of being what's cited, especially in let's say J Gemini AI overview. And then what happens? Normally you get cited with the dotted line underneath your brand. You click onto it, it goes through to your branded SER and it becomes a brand search and a brand click. Now anyone that's been doing SEO in the last two or three years needs to understand that branded search and clicks is probably I would say the number one ranking factor. There's obviously differentiators. If you don't have technical SEO, your site can't load properly, if you've not got good quality content or you've not got some sort of authority. But branded search and clicks is huge. And as you build those branded search and clicks up, it makes a huge difference for rankings by being cited in the LLMs to then get the branded searches and then get those clicks is massive. And that's why I'm excited to obviously have you on with regards to AI search visibility.

Daward Khn:
Yeah. Yeah. Absolutely. I mean, whatever it's it's for me, I would say it's just traditional SEO, but the way it works, the way the workflows are, it's just a bit different on and how you approach on things. But in general, it's it's just basics of of what we were previously doing. And uh based on uh you said about uh brand building, I think that is one of the the the biggest things right now that is um overlooked by these companies and brand because even with Google we see that one of the main ranking factors now is how good your brand visibility is. um you know just branded searches like are they going up are they going down um that's where you know you it can really help with Google rankings and that's also super beneficial with with um chat jey where it it's it's just looking for your brand name across you know the internet and it just looks for your brand name and then it sees how like you said these uh these websites are talking about you so that is the sentiment um you know is it positive, is it is it negative, what sort of um keywords are you getting associated with? Right? So let's say if it's a roofing business that is um providing um very good value work for a very cheap um price. Let's let's just take that, right? So if if on all these different websites they're they're mentioning your brand name and then they're also al also mentioning uh you know that the the XYZ company is is super cheap or it has great customer support. If if those are some of the keywords that are being associated with you, that's where it will also provide the same um you know the same content on on on on any prompt it provides. So with with these we see you know like for example known for competitive rates and decent service. So this is basically just pulled up from you know across these different websites what they're talking about uh this company. So an example I can show you is uh so this is a VPN app that we're um you know we we we had it u 3 months ago and what we did was we just used Reddit and right now you can see it's just branded search so we don't have any links in the in the comments we just have you know our brand name so let's say it's Hey, I'm using BambooVPN and the speeds are really good and uh here's why, you know, here's my experience. So, we just have these branded mentions, no links whatsoever. What happens is that people they they land on those threads, they see our comment, they see our brand name and then from there, you know, they search our brand name on Google and from Google they install the app. So that's the the user journey and we've seen the conversions from Reddit this way where where they see your brand name, they make the effort of of going to Google, searching your brand name and then you know they're they're using your whatever platform or tool you have. The the conversion rates from that is are super super high. And this is just a live example where you can see it's all just branded search. And by the way, this VPN app is it's it's completely new. If you open up if you open this up on Google, it's it just has uh Android and Apple App Store uh links, nothing else. But you can see the traffic it's generating um from, you know, from Reddit and these other platforms. So that's why it's it's it's very important to to have people searching for your brand name um to help with rankings in general on on ChatG on Google. Yeah.

James Dooley:
Yeah, for sure. And I think that's where a lot of people at present, they're all worried about um zero clicks or clicks being down for specific keywords. But what they're not realizing is when they get that LLM and AI search visibility, it actually should be then increasing their brand visibility as long as AI is becoming part of your digital salesforce. I use that quite a lot. I want AI to not just mention me. I want them to recommend me. I want to recommend my brand and then I get the I get again the branded search and I get the branded click and I know that if I'm increasing my branded search and clicks generally speaking it's from forums, it's from discussions and it's from LLM visibility. And the more I can be doing that, the better obviously long-term rankings can be. I think that's the difference between a lot of people that used to have affiliate sites that got hit with a helpful content update and they didn't get it. building that brand of the affiliate site became very important. So Daward, it's been an absolute pleasure. Anyone who knows obviously about yourself, um, so anyone can go and Google Daud Khan, obviously you own the brands of Crowdscale. And Crowdrely.io, but they're mainly Reddit SEO and Reddit Marketing kind of tools at present. You said it's going to be a few months before it gets kind of updated and upgraded into being an AI search visibility. How can someone know when this is being updated? Can they reach out to yourself? Like what's the best way of them following you and following your tracks to change it just from a Reddit SEO marketing tool to being an AI search visibility tool?

Daward Khn:
Yeah. Yeah. I mean, it would take us at least a few months. Um, but we're we're adding more platforms. We're adding we have Reddit which is going really well. Um we'll also be adding Kora. We'll we'll be adding Facebook and maybe other platforms. And then another main component we'll we'll add is the AI search visibility because right now we have people that are using Reddit but they're just using Reddit for ranking on these LLMs. So it just kind of makes sense to also have this feature where they can also track they can see these sort of citations that are you know being cited which platforms they are. So just you know all this information under one platform is uh is going to be super helpful. Yeah. But yeah they can reach me reach out to me on on LinkedIn on Twitter if they have any questions. I'm you know always um happy to answer any strategies they want. Yeah.

James Dooley:
Yeah. That's great. Anyone who's been watching this about AI search visibility, it's very important in 2026 to get your brands mentioned in all the LLMs including chat GPT could be Gemini, Claude, Perplexity. Leave a comment in the comment section. Is there something that we've missed with regards to AI search visibility? We'd love to get back to you. Daw, it's been an absolute pleasure and I'll see you again soon. Cheers.

Daward Khn:
It has been an absolute pleasure. Thank you for having me.