Fatrank Podcast

James Dooley and Jason Barnard discuss online reputation management in the age of AI because search engines and large language models now analyse far more data than traditional Google results. Jason Barnard explains that old tactics such as burying negative articles no longer work because AI systems review many queries and sources before summarising a person or brand. They explore how reputation management now focuses on changing how machines interpret and prioritise information by reframing the story and supporting it with credible third party proof. The discussion matters because businesses must train AI systems to present the correct narrative rather than trying to hide negative information.