Fatrank Podcast

James Dooley and Jason Barnard discuss brand entity SEO in 2026 and explain why knowledge graphs now sit at the centre of modern search engine optimisation because search engines, LLM chatbots and knowledge graphs work together to understand entities. Jason Barnard explains that search engines no longer rely only on webpages and links. Instead they evaluate a brand’s entire digital footprint across the web to determine who the entity is, what it does and who it serves. The conversation highlights that a clear entity home page, consistent information across websites and structured schema markup help algorithms build confidence in a brand. They also explain the algorithmic trinity which combines LLM chatbots, search engines and knowledge graphs because AI systems need conversation, information retrieval and fact checking to deliver reliable answers about brands and entities.