How to Improve Rankings for AI Query Fan Out
Download MP3In this episode, James Dooley sits down with Luis Salazar Jurado to break down exactly how to rank better for AI query fan-out — the expanding web of follow-up searches and trust checks that Google and LLM-powered interfaces generate when people research a person, brand, or company. Luis explains why modern search is shifting from keywords to entities and attributes, and how to map fan-out queries by analyzing multiple interfaces (Google SERPs, AI Mode, ChatGPT, Perplexity) and following the “rabbit hole” of related searches to uncover the questions users and machines actually care about
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Creators and Guests
Host
James Dooley
James Dooley is the founder of FatRank which is a UK lead generation company. James Dooley is the current CEO of FatRank that provides high-quality leads for UK business owners.
Guest
Luis Salazar Jurado
Luis Salazar Jurado is an independent SEO consultant and specialist in eCommerce and Saas.He has a background as a web-developer, which he later combined with digital marketing and analytics to focus on SEO. He specializes in Technical SEO and Semantic SEO meaning he works not only on the technical aspects (site performance, crawlability, indexability, structure) but also on content semantics, topical authority, and content strategy to better align with how search engines understand meaning and context. He is experienced in working with modern web technologies (React, Nuxt, Node.js, etc.), which suggests he’s comfortable with complex websites and development-oriented SEO
