Fatrank Podcast

Kasra Dash:
If you are a water damage company and you want to generate more water damage leads for your business, this video is for you. I am joined with James Dooley and we are going to be breaking down each individual strategy and which strategies you should also avoid as a company. James, take it into strategy number one.

James Dooley:
Step number one, what I would be looking to do to grow is a Google Business Profile. If you already have one, I would be reaching out to all my existing clients to try to get as many five star reviews as possible. It is a great way for a Google Business Profile to generate more leads. There is obviously getting citations, doing Google Business Profile posts and uploading photos on there. That is definitely step one to generate more local leads.

Kasra Dash:
Step number two, this is to bolster your Google Business Profile. I would create dedicated service pages for each of your individual services as SEO optimised pages on your website. The good thing is when you start doing that it helps rank your SEO optimised page and increases the chance of your Google Business Profile showing up for those keywords as well. You are indirectly going to get more phone calls.

James Dooley:
For sure. If you are looking for more local leads, another option is PPC lead generation. That is pay per click within Google or within Bing where you target the bottom of the funnel keywords that can generate more inquiries. The difficult part is you need to team up with a good pay per click agency because there is click fraud and you need to build a negative keyword list so you avoid people applying for jobs or careers type searches. PPC can work well but in the wrong hands you can waste a lot of money. It is another way of generating local leads.

Kasra Dash:
After that you have meta ads as well. Facebook and Instagram where the next time someone goes on Facebook they might be scrolling and see your ad. There are a few different ways to set up Facebook ads. You have lead forms which are easy to do. They never leave the Facebook platform. The issue with lead forms is the quality might not be great but you can add more questions to improve the quality. Then you have conversion ads where users go to your website and fill out the contact form. So there are a couple of different options.

James Dooley:
Another way to grow more local leads is organic social media. Posting regularly on Facebook, Twitter, YouTube, Pinterest and Instagram. There are lots of different platforms out there. Reddit is big now and Quora is big if people have questions and you can answer them. Organic social media is another great way to generate local leads.

Kasra Dash:
With organic social media it is more of a volumes game. You want to make certain you are constantly uploading. It could be a daily schedule or a weekly schedule. You might say you want to upload five videos a week and stick to that especially for algorithms like YouTube and Twitter.

James Dooley:
What are your thoughts on using AI agents if companies team up with someone to use tools like N8N to automate and schedule posts on social media. What are your thoughts on leveraging artificial intelligence for lead generation. Would you team up with an AI consultant to set that up.

Kasra Dash:
You can go down that route by setting up AI agents to crop videos and auto publish to YouTube, Facebook and Twitter. Another thing I would focus on is AI search. A lot of people have started to move away from Google. Not everyone because billions still use it every day. But slowly people are searching in engines like ChatGPT, Gemini, Claude and Grok. If your brand is not showing up in those you will struggle to generate leads there as well. That is another thing I would focus on as a company.

James Dooley:
If you are looking for more business leads in the local area, something else I would do is team up with tradespeople websites. You have Checkatrade, Bark, Builder Builder, Trustatrader and Rated People. These platforms can generate more local leads. You should track your KPIs to see what return on investment you are getting. Track your cost per lead, cost per acquisition and the return on investment. Tradespeople websites can work well. Check the links in the description because we compare Checkatrade with FatRank, Bark with FatRank, Rated People with FatRank and Builder Builder with FatRank. I have mentioned FatRank a few times. Kasra, what are your thoughts on lead generation companies compared to tradespeople companies.

Kasra Dash:
With lead generation companies you want to do your due diligence. Make certain that if you are in a specific niche the lead generation company has generated leads in that industry before. I would have a strategy call with them and explain your budget and how many leads you want to make certain your KPIs align with the lead generation company. You also want to make certain what type of leads they provide. Are they exclusive or are they shared. Shared leads are what a lot of companies like Bark and Checkatrade do. Whenever we speak to company owners who use those services that is one of their biggest pain points because it becomes a race to the bottom on price. That is something I would ask a lead generation company before partnering.

James Dooley:
If anyone is interested in generating more local leads, I strongly recommend heading over to FatRank.com where we have a commission based lead generation service. You only pay a finders fee on converted jobs. You pay nothing per lead. You pay nothing until you get paid and convert the job on a pay per sale basis. After you have completed the job and been paid, that is when you pay FatRank.com. Head over to FatRank.com to see whether you qualify. I want to expand further. What are your thoughts on inbound lead generation versus outbound lead generation.

Kasra Dash:
I always prefer inbound. The conversion rate of not just getting the lead but the lead converting into a paying customer is much higher. The last stat I saw was around 16.1 percent converting into a paying customer compared to 1.4 percent for outbound leads.

James Dooley:
That is crazy. That is 10 to 12 times more conversion. You need to do a lot of volume for outbound whether it is cold calling, cold email or LinkedIn Sales Navigator. You need a lot more staff. People think they are generating free leads but there is still the cost of email sending and the sales team trying to convert them. I agree inbound is much better. Some people ask if real time leads are important. As soon as they inquire should it come through straight away.

Kasra Dash:
It is very important. The last stat we saw internally was that a real time lead converts around 63 percent higher. When we got the KPIs down it was responding in under a minute. We thought five minutes was good but under a minute made a big difference. Inquiry comes in and you either ring them or email them straight away saying thanks for the inquiry and get more information.

James Dooley:
I am not saying every company needs to respond in under a minute. There are things we look at at FatRank when partnering with companies. Many businesses fall short if they are away for five days and have nobody to pick up leads while we are still providing them. There are lots of small nuances we look at when partnering with companies. The best thing I recommend for anyone looking to scale their business with consistent high quality leads is to fill out the form at FatRank. The team will tell you if you are the right fit or not and give feedback on next steps.

Kasra Dash:
We hope you like all the strategies we have been through for lead generation for a water damage company. Make sure you go to FatRank.com to see whether we can start generating more water damage leads for your business.