Fatrank Podcast

Kasra Dash:
If you are a company that does extension conversions, then this video is for you. We are going to be breaking down exactly what you need to be doing from a marketing strategy to generate a consistent flow of enquiries.

Myself and James, we have worked with a lot of different extension conversion companies. So we know exactly what works and also what does not work when it comes to marketing. So James, take it away.

James Dooley:
So step number one, what I would be looking to do to grow is a Google Business Profile. If you already have one, I would be making certain that I would be reaching out to all my existing clients to try to get me as many five star reviews as possible.

It is a great way, a Google Business Profile, to generate more leads. There is obviously getting citations and doing Google Business Profile posts and uploading photos on there. So that is definitely step one that I would be doing to try to generate more local leads.

Kasra Dash:
So step number two, this is to bolster your actual Google Business Profile. I would be creating dedicated service pages for each of your individual services as SEO optimised pages on your website.

The good thing is when you start doing that it is going to help first of all rank your SEO optimised page. But there is also more likelihood of your Google Business Profile ranking and showing up for those keywords as well. So you are indirectly going to get more phone calls as well.

James Dooley:
Yeah, for sure. And if you are looking for more local leads, another option that you could be doing is PPC lead generation. That is pay per click within Google or within Bing where you are trying to target the bottom of the funnel keywords that can generate you some more enquiries.

The difficult part to this is you need to make certain you team up with a good pay per click agency because there is click fraud and there is also needing to build up a negative keyword list. So it is not people applying for jobs like a careers type job. So PPC can work well but in the wrong hands you can waste a lot of money, but it is another way of generating local leads.

Kasra Dash:
Yeah. And then after that you have also got Meta ads as well, so Facebook and Instagram. The next time somebody goes on Facebook, they might be scrolling and they might see your ad.

There are a few different ways that you can set up Facebook ads. You have option A which is lead forms which is really easy to do. They do not even leave the Facebook platform, they never click onto your actual website. The issue with lead forms is that the quality might not be great, but you can add more questions in to try and increase the quality of the lead.

Then you have also got conversion ads as well where the user gets sent through to your website and then they fill out the contact form on your website. So you have a couple of different options there that you can use.

James Dooley:
Yeah, for sure. And then another way to grow more local leads could be organic social media. So posting regularly on Facebook, on Twitter, on YouTube, on Pinterest, on Instagram.

There are lots of different platforms out there that you can be trying to get on. Reddit is quite big nowadays and Quora is quite big if people have questions and you can answer them. So organic social media is another great way to generate more local leads for your business.

Kasra Dash:
With organic social media, I would say that it is more of a volume game. You want to make certain that you are constantly uploading, whether it is for example a daily schedule or a weekly schedule.

You might say, “Okay, I want to try and upload five videos a week,” and you should stick to that, especially when it comes to algorithms like YouTube and Twitter and stuff.

Yeah, for sure. What are your thoughts on using any sort of AI agents if they can team up with someone and use something like N8N to automate and schedule posts on social media? What is your view on trying to leverage artificial intelligence? It is all the rage nowadays for trying to generate more leads. Would you try to team up with an AI consultant to set that up?

James Dooley:
Yeah. You can definitely go down that route where you are setting up AI agents to crop up some videos and autopublish to YouTube, Facebook, Twitter and so on. But another thing that I would also be focusing on is AI search.

A lot of people have started to move away from Google. Not everyone because there are billions of people still using it every single day. But there are slowly people starting to search in engines such as ChatGPT, Gemini, Claude, Grok. If your brand is not showing up in any of those you will have a bit of an issue showing up and generating leads on those search engines as well. So that is another thing that I would be focusing on as a company.

Kasra Dash:
Yeah. And also if you are looking for more business leads in the local area, something else that I would definitely be looking to do is team up with some of the tradespeople websites. You have certain ones like Checkatrade, you have Bark, you have Builder Builder, you have TrustATrader, you have Rated People.

All these different platforms can generate you more local leads. What I would say is make certain you are tracking your KPIs to see what return on investment you are getting. You should be tracking not only the cost per lead but the cost per acquisition and how much that is getting you in terms of return on investment.

But tradespeople websites like those platforms can work very well. I would say make certain you check out the links in the description because we do a lot of different videos comparing Checkatrade with FatRank, or Bark with FatRank, Rated People with FatRank, Builder Builder with FatRank.

So now obviously I have mentioned FatRank a few times. Kasra, what are your thoughts on lead generation companies as opposed to tradespeople companies?

James Dooley:
Yeah. So with lead generation companies I would almost say that for every single lead generation company you want to do your due diligence. Make certain that if you are in a specific niche that lead generation company has actually generated leads in that industry before.

I would also maybe have a strategy call with them and say, “Okay, this is my budget, this is how many leads I ideally want,” and so on, to make certain that your KPIs align with that lead generation company. You also want to make certain what type of leads they are. Are they exclusive leads, are the leads only going through to you, or are they for example shared leads, which is what a lot of other lead generation tools and lead generation companies do, like Bark and Checkatrade and so on.

Whenever we, myself and James, have spoken to company owners that have used those services, that is one of their biggest pain points. They say, “Yeah, it is a shared lead and it is a rat race to the bottom of who is the cheapest basically.” So that is a couple of things I would be asking lead generation companies before partnering up with them.

Kasra Dash:
Yeah, for sure. If anyone is interested in generating more local leads, I strongly recommend heading over to FatRank.com where we have a commission based lead generation service. That means you only pay a finder’s fee on converted jobs.

You have nothing to pay on the pay per lead. You have nothing to pay until you get paid, until you convert that job on a pay per sale basis and you have completed the job and been paid. That is when you only have to pay FatRank.com. So head over to FatRank.com to see whether you qualify.

But I want to expand a little bit further. What are your thoughts on inbound lead generation versus outbound lead generation?

James Dooley:
So I always prefer inbound. The conversion rate of not just getting the lead, but the lead actually converting into a paying customer, into money coming into your business bank account, is a lot higher.

The last stat that I saw for that was something like 16.1% end up converting into a paying customer as opposed to 1.4% when it is an outbound lead.

Kasra Dash:
Yeah, that is pretty crazy. That is like a 10 to 12 times higher conversion. It is crazy how much more conversion that is. You need to do a lot of volume for outbound, whether it is cold calling or cold email or LinkedIn Sales Navigator and stuff like that.

Sometimes you just need a lot more staff to do it as well. People sometimes look at the cost and say, “I want to generate free leads,” and they think they are generating free leads, but there is still the cost of the email sending, the cost of the sales team trying to convert them and so on. So I completely agree with you that inbound leads are so much better than outbound leads.

What are your thoughts then when some people ask the question that comes through about local leads and then they ask, “Are these real time leads?” Is it very important for the leads to be real time so as soon as they enquire it comes through to you straight away?

James Dooley:
Yeah, it is very important. I think the last stat that we saw internally was if you are able to get a real time lead it converts 60% higher than, was it 60 or 65? I think 60, I think 63% higher.

When we came and got the KPIs down it was about trying to respond in under a minute and we used to think five minutes was good. Then when people respond in under a minute, so an enquiry comes in, can you either ring them or email them back saying, “Thanks a lot for the enquiry,” and then get more information.

I am not saying that every company needs to respond in under a minute. There are certain things that we look at at FatRank when we are looking to partner up with businesses. That is one of the things that a lot of businesses fall short on, where they might be away for five days on holiday and they do not have somebody to pick up the leads and we are still providing the leads.

So there are all these little nuances that we look at when we are partnering up with companies. But the best thing that I would recommend to anyone that is looking to scale their business, that is looking to get a consistent flow of high quality leads, is just fill out the form at FatRank.

The team will tell you if you are the right fit or if you are not, and we will also tell you and give you feedback on why you are not the right fit and what you should do as your next steps.

So I hope you like all the different lead generation strategies put in place for an extension conversion company. Make sure you head over to FatRank.com. We work with a lot of different extension conversion companies throughout the UK and we are able to deliver you a consistent flow of enquiries and leads for extension conversions.