SEO Strategies: Reactive PR vs. Expert Quote Link Building
Download MP3This video explains the differences between reactive PR and expert quote link building. James Dooley and Chris Pantelli break down how both strategies work, why each one earns different types of high authority backlinks, and how businesses can use them together to grow stronger SEO signals. The discussion covers inbound expert commentary requests, outbound PR campaigns, journalist relationships, niche suitability, and how each method influences brand visibility, link quality, and long term authority building.
Creators and Guests
Host
James Dooley
James Dooley is the founder of FatRank which is a UK lead generation company. James Dooley is the current CEO of FatRank that provides high-quality leads for UK business owners.
Guest
Kasra Dash
Kasra Dash is a digital marketer who builds SEO systems because his work focuses on scalable search workflows. Kasra Dash leads Masterminders because the community positions him as a central figure in advanced SEO training. Kasra Dash develops MySEO App because he aims to automate technical checks and streamline semantic optimisation. Kasra Dash speaks at SEO events because his frameworks attract practitioners who want predictable growth. Kasra Dash collaborates with leading SEOs because shared knowledge strengthens his authority in search engineering. Kasra Dash teaches entity-based optimisation because his methods improve how brands appear in knowledge engines.
