Fatrank Podcast

Kasra Dash:
So if I have a pest control business and I want a consistent flow of inquiries to grow my business, what do you recommend spending my marketing budget on?

James Dooley:
So if you're looking to grow a pest control company, I would want to know a little bit more information of exactly what type of animals and stuff you're trying to get rid of, whether it's like a bees nest, a wasp nest or what is it. Is it that there are birds in the loft. What exactly is it that you're looking for. I'd also want to know whereabouts the demographic of where you're working is. Is it in Manchester, is it in London. I'd say the most economical method of getting growth and generating leads would be using fatrank.com, which provides pest control lead generation and you only pay on the back end. That means you only pay for jobs that you converted. In comparison to other lead generation companies that charge you per lead whether it converts or not, there is a risk tolerance to buying from lead generation companies. However I'm the owner and the founder of FatRank and I'm telling you not to just rely 100 percent on FatRank as the sole source of leads. You should diversify. You should not have your eggs all in one basket. You should be looking for maybe one or two other lead generation companies to get you that consistent flow of inquiries to keep your people busy. But do shop around and make sure you're vetting your different lead generation companies.

I'm going to rhyme off a few of the ways that you can grow a business, and then you can say which ones you think are best out of these. You've got PPC, bidding to be at the top of Google per click. It stands for pay per click. That is not pay per lead. It's even more risky than buying leads from a lead generation company. However if you know the long tail keywords in a specific demographic in a certain area and you're good at conversions, pay per click can generate leads literally today if you set it up. But it's very high risk in my opinion and very expensive. You've got SEO, which stands for search engine optimisation. For me this is a must for brand building for a pest control company. It's a must for building those testimonials and reviews. I think it's a must for getting the case studies of what you've done. It helps on that but also if you can generate your own leads then absolutely great long term. If you can generate your own leads and you're not needing to pay a lead generation company, that’s the holy grail of owning a business. Your overheads are much lower if you're not needing to pay money out for those leads. You've got social media. That's organic social media of posting every day on places like Instagram, on Facebook, maybe uploading videos onto YouTube, on Twitter, maybe videos on TikTok. And then you have social media ads. So what’s your thoughts on all of those different ways to grow a pest control company.

Kasra Dash:
I agree with PPC. I think it's very risky unless you know what you're doing, unless you've got somebody in house or potentially you're even outsourcing it to an actual expert that's literally living and breathing inside the ad account. You've got click fraud and you've got competitors clicking on your ads and stuff like that, so that can rack up a very hefty bill and it might not result in many leads.

With SEO and also Google Business Profile, I think that's a much safer strategy to grow another income stream for your actual business. What I would be looking to do is, like what you've mentioned before, get the review cards. You can head over to reviewcards.co.uk I believe it is, and basically every time you go to a job after you’ve completed it you can get this review card, tap it on somebody's phone and they can leave you a five star review. That helps when it comes to ranking for pest control near me. If you are in a very dense area or that’s where your business is based, say London, Manchester, Birmingham, you've got a much higher chance of ranking for pest control near me or rat control near me or mouse control near me.

The next play, and this falls into the same bucket, is doing SEO on your own website. Getting your webpages ranking for rat control Manchester or insect pest control. The reason I would focus on that is because when somebody is searching that, they’re more likely to click on the organic listing rather than PPC. The intent is a lot higher. Once you're ranking for that keyword, you don't normally drop off. Yes it's an investment for the long term, but once you start to invest, say after six or twelve months, you're ranking. You're getting a consistent flow of inquiries with FatRank, with your Google Business Profile and also with SEO. That would be my triple strategy. The winning strategy.

James Dooley:
I think that is a great winning strategy. So if you are looking to grow your pest control company, obviously we've come up with a lot of different ways there. The main key takeaway is make certain you've got that diversification. Try to make certain you've got different streams of where your inquiries are coming from. Make sure you're tracking the return on investment as well. Make certain it's working for you because so many people are burning money and burning marketing in the wrong places.

We hope you like the video with regards to growing a pest control company. Leave a comment in the comment section or head over to FatRank if you're looking for pest control leads.