Fatrank Podcast

James Dooley:
So if I have an insulation company what would you recommend for me to get a consistent flow of inquiries every single month?

Kasra Dash:
If you're looking to grow an insulation company the first thing I would do to get leads almost instantly is team up with a lead generation company. There are quite a few that do insulation whether that's loft insulation, cavity wall insulation or even spray foam insulation, although there are a few issues with that at present. You can try places like Checkatrade, Build a Builder and Yellow Pages advertising. You might get a few free leads from some of them. Test them, see how they convert and compare your return on investment.

Over at FatRank.com we've got a different lead generation approach. You need to go through a qualification process. If you go to the contact page and say you're looking for insulation leads we will check exactly what type you offer and what areas you cover. We will also check your branding, reviews, images and videos because if we are generating leads for you we need to be sure you can convert them. We give exclusive real time leads and you only pay on conversion. You only pay for jobs that you have won, installed and been paid for. You do not pay for SEO, PPC or the leads themselves.

But if you are an insulation business owner do not throw all of your eggs into the FatRank basket. Diversify. Try to generate your own leads. That is where SEO and PPC come in. Both can be major plays. The question is which would perform better for an insulation company?

James Dooley:
What do you think performs better for an insulation company looking to grow? SEO or pay per click?

Kasra Dash:
I am not a fan of PPC. Yes it can start generating new leads instantly. If we set up the ad account right now we could generate leads by early evening. But it is expensive. You also get click fraud. Competitors can keep clicking your ads and burn your budget. Then you have window shoppers who are not serious buyers and just want three or four quotes. You waste money on every click.

SEO is a long term play but it is much safer. I would get all of your pages listed on your website and optimise them. If you do not know what you are doing fill out the form on FatRank and we can guide you on which SEO agency to use. List all insulation services on your site. Loft insulation, interior insulation or exterior wall insulation. Then target locations you cover. If you are a Manchester company go after loft insulation Oldham, loft insulation Eccles and so on.

Use your blog to educate people. Then build links. On the SEO side you also have your Google Business Profile. Get as many reviews as possible. Upload photos. Do the same on social media. If you can get before and after photos or video footage that helps. Many insulation companies now put GoPros on contractors and upload the videos. That goes a long way.

James Dooley:
A big play with SEO is explaining the savings on energy bills. If you put loft insulation in you could save money. There are also government grants. Try to get all that information on your website and share it on social media. Explain the benefits with videos. People want to know why they should get insulation. If it saves them money they are interested.

Touch on government grants too. These change all the time. Be the company with the right information. When people share your content you become top of mind when they think about insulation.

The major two parts for me are teaming up with a lead generation company to get that instant flow of enquiries and then improving your SEO and branding. Get more reviews and testimonials so your conversion rate improves. If you get those two right you will grow your insulation company.

If you want to apply for FatRank’s lead generation make sure to check out FatRank.com or press the link in the description.