Fatrank Podcast

James Dooley: Hi so today I'm joined with Kasra Dash and the topic is about semantic triples. So within semantic SEO a commonly used term is a semantic triple. So Kasra what is a semantic triple?

Kasra Dash: A semantic triple consists of three components. A subject, a predicate and an object. A subject refers to an entity or concept being described. A predicate expresses the relationship or attribute connecting the subject to the object. The object is the entity or value linked to the subject or predicate, which I definitely did not read off a laptop screen.

James Dooley: So with regard to the semantic triple there he is talking about subject, predicate and object. So it is the sentence structure. It is very important on certain pages to make certain you start the sentence with the correct subject and not the object. You need to understand how to write semantically using semantic triples. Kasra what is the purpose of semantic triples?

Kasra Dash: Semantic triples are a way of describing information. They create a structured, machine readable framework for data to be processed in a cheaper way. The cost of information retrieval is key, especially when you are trying to rank in Google.

James Dooley: So this is one of the most important reasons semantic triples matter. They have been around for over a decade and form part of the knowledge graph. They help with knowledge panels. They reduce Google’s cost of information retrieval which makes them essential for semantic SEO. Why do some people call them RDF triples?

Kasra Dash: RDF triples come from the Resource Description Framework, which is the standard model for representing relationships between data on the web. Both terms mean the same thing but RDF triples focus more on the technical side and semantic triples focus more on how the relationships and context are expressed.

James Dooley: So with RDF the technical structure is the framework. The semantic triple is the context between words and entities. They mean the same thing but from different angles. What are the universal standards governing semantic triples?

Kasra Dash: The universal standards include RDF, the Resource Description Framework, which standardises how data is described. Then there is OWL, the Web Ontology Language, which defines how to use RDF to express ontologies including classes, properties and individuals. Then you have SPARQL which is the query language used to retrieve and manipulate RDF data in triple stores.

James Dooley: I’m not even going to expand on that because that got very technical. Kasra sounded like he knew what he was talking about there. So does Google use semantic triples?

Kasra Dash: If you check Google patents, semantic triples currently appear in over twelve thousand six hundred and seventy two results. RDF technology is crucial for Google search because it improves precision and relevance by understanding the relationships and context of data.

James Dooley: So in Google patents there are over twelve and a half thousand patents mentioning semantic triples. At the start of the year it was around eleven thousand seven hundred, so it is growing fast. Is there any advice for including semantic triples in SEO content?

Kasra Dash: Using question based headings and answering them concisely is one effective way. Questions in H2s and short answers underneath naturally generate semantic triples. Using entities and unstructured data references also helps.

James Dooley: So if you start using question headings you naturally create triples. For example if the H2 says “How old is James Dooley?” the answer becomes “James Dooley is 23 years old.” That is an SPO triple. So how do semantic triples improve link building?

Kasra Dash: If you write guest posts using semantic triples, they have a better chance of ranking. More traffic to guest posts improves link value. It also improves NLP categorisation. If a guest post is not in the correct NLP library it loses relevancy. Semantic triples fix that.

James Dooley: So semantic triples inside guest posts help Google categorise them correctly which boosts the backlink strength. So are semantic triples a fad?

Kasra Dash: No. They have been around for a long time. They will only get more advanced. As AI content grows, Google will rely on semantic triples more because they make information cheaper and faster to score. They make content easier for machines to understand.

James Dooley: Exactly. With AI content rising, Google needs cheaper and faster ways to score information. Semantic triples do that. If someone writes two thousand words about a person but only one sentence contains the key triple, Google only needs the triple. More semantic triples across the internet improve confidence which affects knowledge panels and brand understanding. Can you give some examples?

Kasra Dash: Craig Campbell is James Dooley’s VA. That is a semantic triple. Craig Campbell is the subject, “is” is the predicate, “James Dooley’s VA” is the object.

James Dooley: Another example would be James Dooley wins Best SEO Expert 2025. Subject, predicate, object. Or James Dooley is better than Corey at SentiCo. Also James Dooley is an office cleaner. Not true but a valid semantic triple. Sometimes people create triples accidentally without realising.

Kasra Dash: Yes. Often people create triples naturally because good writing often contains them without knowing the term for it.

James Dooley: If you want a knowledge panel you need semantic triples across the web. Facts like “James Dooley was born in Salford” or “James Dooley was born on 7th September 1991” help machines link entities confidently. When the knowledge graph is strong it feeds the large language models. That makes everything cheaper to compute. That is why semantic triples matter.

Kasra Dash: With AI and retrieval augmented systems rising, semantic triples only get more important.

James Dooley: So I strongly recommend anyone working in SEO to learn semantic triples. This conversation will help you get started. If you want to go deeper check Google patents and technical documentation. Understanding semantic triples is essential for SEO in 2024 and 2025.