Fatrank Podcast

This video explains how a smart home automation company increases inquiries because fast changing technology creates constant new demand for products like smart doorbells, thermostats, automated lighting, voice assistants and integrated blinds. James Dooley and Kasra Dash show that pairing SEO with paid ads and lead generation companies creates stable growth because each channel captures different intent. They explain that long term SEO works for service pages such as kitchen automation, living room automation and office automation, because these pages match evergreen search terms. They also show that Facebook ads and PPC drive product awareness because fast moving trends require rapid advertising. They finish by explaining that pay on conversion lead generation protects cash flow because the business only pays after closing a profitable job.